No time for stagnation

Innovation is one of the buzzwords of the year – from the United Nations’ Sustainable Development Goals (Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation), to the strategic plans of regional natural resource management organisations like NACC. And rightly so, as it’s as important an element to those of us trying to progress sustainable development in regional Australia as it is in any other sector in the country or around the world.

We have a particular interest in innovation at NACC, knowing that, as is often attributed to Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results”. Stagnation is not an option!


To ensure we continue on a path towards a truly sustainable future, there is a need for every one of us to keep changing, to be innovative and transformational – especially in the face of the many huge external changes going-on in our environment, our economies and societies.

In recognition of all of this, all of us at NACC were recently very chuffed to be informed that we’d had been selected as a finalist for the Not-For-Profit Technology Innovator of the Year Award at this year’s Australian Not-For-Profit Technology Awards.

Aiming to recognise the best innovation in technology within the not-for-profit (NFP) sector in Australia, the Australian Not-For-Profit Technology Awards are presented each year at the Connecting Up Conference, being held next month in Melbourne.

NACC’s recognition was based on recent NACC innovations such as Photomon and NARvis, but also on our use of digital communications and technologies.

Natural Assets: Catalysing Community Conservation

Continuing this theme, this month NACC launched a new communications platform Natural Assets: Catalysing Community Conservation – a digital “newspaper” published weekly online at:

The idea of this new news service is to introduce material that we think will be of interest to our members and supporters – sourced from across WA, Australia and indeed the world – than what we would normally publish in NACCnotes or other communications products.

In addition to a wider range of stories, we’re hoping our new paper will help us to “preach beyond the choir” – promoting our sustainability messages and work to new and wider audiences within our region and beyond. NACCnotes is pitched primarily to NACC members and supporters, and so we’re hoping that our Natural Assets: Catalysing Community Conservation “Paper.Li” will reach and inspire newcomers to NRM.

To that end, please check-out the new “paper”, hit the “Subscribe” button to ensure you get a copy in your email in-tray every Tuesday.

Please also feel free to drop us a line if you come across any articles or stories (or good source) that you’d like us to consider for inclusion.


Richard McLellan

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