Help tourism bloom with wildflower promotion

Article via The Geraldton Guardian

City of Greater Geraldton businesses are being urged to get behind Wildflower Week.

Mayor Ian Carpenter said the City was running a promotional campaign in Perth to attract people who had never experiences “wildflower country” to visit the Mid West and the annual wildflower show in Mullewa.

“We know more than 500,00 people come to Western Australia each year to see the wildflowers,” Mr Carpenter said.

“Our aim is to keep visitors here longer, and if our city demonstrates it fully gets behind wildflower season, we might be able to achieve that.

“We’re hoping local businesses will be inspired by the wildflower theme, whether it is with a beautiful window display, wildflower products or perhaps a new wildflower dish on the menu.”

Mr Carpenter said the City would promote and support businesses picking up on the wildflower theme through the Visit Geraldton website, in print advertising and other wildflower promotions.

Baker Williamson Studio and Chimere Pearls have already taken the challenge.

The studio has developed an everlasting wildflower collection, encouraging artists Australia-wide to produce an “everlasting” in the form of paintings, drawings, gift cards, prints, basketry and polymer clay products.

Chimere Pearls has run a nation-wide design competition for a signature pendant with a Geraldton wildflower flavour.

Businesses wanting to take part in the wildflower promotion can register their interest with Geraldton Visitor Centre.



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